Kuwait: 30 November 2014
Today, the parties overseeing the Jamal Abdul Nasser Road and Jahra Road Development Projects, along with representatives of the Ministry of Public Works (the Division of Road Engineering – Department of Highways), announced the launch of the projects’ official profiles on Instagram, @nasserraod and @jahraroad respectively.
This launch comes as part of the projects’ commitment to transparency and direct communication with road users. The Instagram accounts will be used to highlight the large-scale works taking place on the projects and all the major developments and milestones. In addition, road users will be able to follow the day-to-day progress, with photo posts keeping them updated on all the latest news about the projects, including detours and much more.
The new interactive, visual platforms encourage direct channels of communication between the public and the two projects, enabling the quick and widespread sharing of information regarding the work happening on two of the largest infrastructure projects taking place in Kuwait.
Both projects have said that the launch of Instagram profiles is the first in a series of planned social media activities, designed to provide electronic channels of communication to engage all relevant audiences and raise awareness about the country’s development projects.
To follow the latest news about both projects, you can follow Jamal Abdul Nasser Road Development Project (@nasserroad) and Jahra Road Development Project (@jahraroad) on Instagram.
The Jahra Road and the Jamal Abdul Nasser Road Development Projects are two of the largest international-scale infrastructure projects taking place in the region, and aim to transform the existing roads into multi-level highways along international standards. These projects are part of the Ministry of Public Work’s strategic plans to develop the road network in Kuwait, to accommodate the growing demands of traffic in the country and elevate the level of service provided to road users.